Hurricane Helene recovery efforts
Here for the valley.
As we emerge from the wreckage of Hurricane Helene, our priority is the safety and care of our Western North Carolina community. Many people have been displaced and need additional support.
In anticipation of those needs, we hope that you will join us and consider making a donation to help those impacted by these unprecedented circumstances. These donations will go towards temporary housing, the unexpected costs associated with rebuilding one’s life and other similar purposes.
Rooted in community
The Beacon Foundation, a 501(c)(3) non-profit organization, was formed in 2022 with a goal of revitalizing the historic Beacon Manufacturing mill site in Swannanoa, North Carolina. In the wake of Hurricane Helene, the founders of the Beacon Foundation pivoted their efforts to disaster relief and recovery efforts in Swannanoa and the surrounding areas.
The Beacon Foundation is an independent venture led by Quility Insurance founders Casey Watkins, Meredith Ellison, and Brandon Ellison and is a true extension of love for the community and land they call home. Quility Insurance is headquartered in Swannanoa and roughly 50% of its workforce is local to the region.
At this time, all funds donated to the Beacon Foundation will be used to support individuals and organizations in Swannanoa and the greater Western North Carolina region.
Latest Hurricane Helene relief updates
Our founders are currently serving as boots on the ground, working with incredible community organizations and individuals to activate critical relief efforts, locations and aid to our neighbors.
Stay connected – we’ll post regular updates here about ways to help and support our Swannanoa community members and neighbors in need.
Meet the Founders
Brandon Ellison
Brandon moved to Asheville in 2001 and continues to steward community growth alongside his wife, Meredith, and their three children. In his free time, you can find him exploring the North Carolina mountains or hanging out with his kids.
Casey Watkins
Born and raised in Swannanoa, Casey’s deep connection to his hometown drives his work and vision. An avid outdoorsman and adventurer, he is also behind the creation of Beacon Bike Park, a state-of-the-art Velosolutions paved bike park planned for Swannanoa.
Meredith Ellison
Meredith’s passion for community building and environmental restoration drives her work and philanthropic efforts. She resides in Asheville, North Carolina with her family and enjoys hiking, reading and listening to inspiring podcasts.